Agenda


8:15AM Breakfast & registration

A Fireside Chat with Samsung Pay's Sang Ahn

9:05am | Fireside Chat

Sang Ahn, GM & VP, Samsung Pay

Moderated by: Mike Shields, Business Insider


Personalization for More Effective Marketing

9:30am | PANEL

Hannah Russin, Head of Growth Programs, Lyft
Sree Menon, Head of Strategy, Tophatter
Shoji Ueki, Senior Director of Marketing, SeatGeek
Monika Kochhar, CEO, SmartGift

Moderated by: Ruth Reader, Fast Company

The idea of personalization isn't new. Consumers are accustomed to personalization in the physical world and increasingly expect it in the digital world at their fingertips. With 71% of consumers in the US willing to pay more for a personalized product, it’s time for brands to capitalize on this opportunity. This panel will dive into the most effective and user-friendly ways to personalize a user’s mobile shopping journey.


How Mobile is Changing the Future of Sports

9:55Am | fireside chat

David Stern, Former Commissioner, NBA

Moderated by: Alex Konrad, Forbes


10:20AM Break

The Magic Behind the [Logistical] Madness: How Grubhub Manages Over 420,000 Unique Food Orders a Day

10:50Am | Fireside CHat

Sam Hall, CPO, Grubhub

Moderated by: Chris Maddern, Button


The Future of Digital Ads

11:15Am | keynote

Bryan Leach, CEO, Ibotta

We've moved from the Era of Mass Media through the Era of Digital Display, and now into a new paradigm of Performance Marketing.  What are the implications for large publishers such as Facebook and Google?  Will Amazon emerge as a dominant player in digital advertising?  Or are there more compelling alternatives on the horizon? 


MileagePlus X Growing Loyalty

11:50am | keynote

Luc Bondar, VP of Loyalty, United Airlines


12:15PM Lunch

What a Successful Mobile Strategy Looks like Around the World

1:05Pm | Panel

Vaughan Chandler, Executive Manager, Qantas
Joel Leong, Co-Founder, ShopBack
Israel Salmen, CEO, Méliuz
James Little, Commercial Director, TopCashback

Moderated by: Lydia Belanger, Entrepreneur

In China, mobile commerce sales hit $727 billion in 2017. In the United Kingdom, nearly half of e-commerce sales are completed on mobile. And in the United States, 22% of all commerce transactions take place on mobile. Mobile is everywhere, but a successful mobile marketing strategy doesn't look the same everywhere. This panel will feature perspectives from Asia, Europe, Australia, and South America to share learnings from around the globe.


Building a Better Way for Mobile

1:30Pm | keynote

Michael Jaconi, CEO, Button


An Inside Look at Boxed's Approach to Mobile

1:55Pm | Fireside Chat

Jackson Jeyanayagam, CMO, Boxed

Moderated by: Sarah Nassauer, The Wall Street Journal


Winning Engaged, Loyal Mobile App Users

2:20Pm | Panel

Jonathan Pelosi, Head of Industry for Mobile Apps, Google
Justin Unger, Director of Strategic Partnerships, Dunkin’
Lynn Fischer, Head of Marketing, Citi Bike
Brian McGarvey, Head of Global Business Development, eBay

Moderated by: Yory Wurmser, eMarketer

Nearly 3 hours are spent each day in apps, 51% of smartphone purchasers prefer to transact on mobile apps opposed to mobile web, and app purchasers are prone to spend 3x more. Despite the significant opportunity in app, acquiring mobile app users remains an expensive and difficult challenge for brands to tackle. And it doesn't stop post-install -- ensuring some of those 3 hours are spent in your app each day gets even harder. Hear how our panelists are driving app engagement to maximize this opportunity.


2:45PM Break

The Shift to a Performance-Based Monetization Strategy

3:15Pm | Panel

David Perpich, GM, The Wirecutter/NY Times
Sara Livingston, VP of Product Strategy, Turner
Tory Brangham, Head of Commerce, Dotdash
Guy Vidra, VP of National Revenue, XO Group

Moderated by: Sarah Sluis, AdExchanger

Across the board, brands are increasingly looking for measurement and proven results for marketing spend. With announcements like Google’s Shopping Actions, we're seeing a shift away from paying for clicks and impressions towards an action-based model. Commerce is increasingly an ingredient in publishers’ monetization strategies. Panelists will share their insights on how they’re incorporating commerce and action-oriented models for their brand partners.


The Anatomy of Taste

3:40pm | keynote

Vikram Bhaskaran, Head of Market Development, Pinterest

Culture has always played a role in shaping taste, but now technology is shaping our preferences in new and unexpected ways. In this session, Vikram Bhaskaran, Head of Market Development at Pinterest, will deconstruct how taste is formed, how tastemakers have evolved over time, and how brands can help define the modern consumers’ taste.


The New Point of Discovery on Mobile

4:05Pm | panel

Amit Patel, CEO, Ebates
Adam Sand, CEO, Shopkick
Derrick Fung, CEO, Drop
Martin Herd, Head of Product, Quidco

Moderated by: Nick Resnik, Leanplum

Similar to how the desktop era shifted consumer’s approach to everyday tasks almost 30 years ago, more recently mobile has drastically changed the way users interact throughout their daily lives. In fact, mobile commerce is today’s fastest-growing channel, far outpacing brick-and-mortar and ecommerce. One major differing factor: how consumers discover and purchase on mobile is far more siloed than desktop. When you look at one industry pining for the beloved starting point, loyalty and reward platforms have an incredible opportunity to lead the way on mobile, evolving beyond receipt-scanning technology and acting as a true point of discovery for users. Attendees will learn first hand how mobile is radically changing the loyalty landscape, the importance of data, better consumer experiences, driving incremental traffic for brands, and what’s next for the future of mobile shopping.


The Evolution of Tasty and its Expansion in to Mobile Shopping

4:30Pm | Fireside Chat

Ashley McCollum, GM, BuzzFeed’s Tasty

Moderated by: Mike Jaconi, Button


Creating User-First Mobile Experiences

4:55Pm | PANEL

Susanne Greenfield, VP of Global Strategy, Booking Holdings
Tim Weingarten, Product Manager of Commerce, Pinterest
Keith Posehn, Head of Partnerships, Uber
Chris Barbour, AR Camera & Content Creation Partnerships Lead, Facebook

Moderated by: Mike Katz, mParticle

On mobile, businesses are competing for user’s attention and habitual use day in and day out. What’s one thing that ensures users will return again and again? A positive user experience. It’s no longer an option, but a critical business decision to create user-first experiences -- everything from a shorter onboarding flow to surfacing relevant content at the moment users want it. This panel will dive into the ways businesses build and execute on strategies crafted with the user in mind.


5:30PM Happy Hour

At Met West


7:00PM After Party

Next door at The Press Lounge located in the Kimpton Ink48 Hotel
653 11th Ave, New York, NY 10036