TAP, presented by Button, is New York City’s annual mobile commerce conference. At TAP attendees spend the day connecting with each other and learning how the the most innovative brands are capturing users' delight, intent, and attention on mobile.
- In early November 90% of Alibaba’s Singles’ Day orders were completed on mobile.
- On Cyber Monday 2017, the mobile industry saw 40% year-over-year growth, hitting a record high of $2 billion in sales on a smartphone.
- From 2013, time spent on mobile has nearly tripled, topping more than 5 hours a day.
Highlights from TAP 2017
The connections created and conversations shared at TAP 2017 were truly unforgettable. Check out the photos from featured speakers, panelists, and after-hours fun.
The Mobile Experts
Before TAP 2017 commenced, we sat down with a few of our speakers for a deep dive into how leading brands like Facebook and West Elm strategize for mobile.
TAP 2018 Sponsors
TAP wouldn't be possible without our sponsors! A special thanks goes out to all of our partners for being a part of the journey with us.