Learn how the best brands are capturing users' delight, intent, and attention on mobile. TAP is back for the third year in a row on Thursday, September 28th at New World Stages in New York City. Early bird tickets are officially on sale, for a limited time only, so register now to secure your spot for TAP. 



September 28, 2017

New York City, NY


Focus on TAPs, not clicks.  

TAP is returning for its third year to bring together the brightest minds in mobile. Attendees learn how the best brands are capturing users’ delight, intent, and attention on mobile.

Despite mobile spending reaching an all-time high, topping $22.7 Billion in Q4 2016, an increase of 45% YOY, conversions on mobile are still more than 3 times lower than desktop. We'll spend the day exploring how some of the world's top businesses have connected and converted customers on mobile. 

If you're interested, check out last year's agenda, speakers, or sponsors!



We'll have conversations with a distinguished group of mobile leaders at TAP, including


Sarah Personette
VP of Global Marketing,

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Baxter Box
CEO, RewardStyle  


Neil Vogel
CEO, Dotdash


Nicole Harris
COO, Slyce


Bill Demas
CEO, Shopkick


Philip Krim
CEO, Casper


Michael Jaconi
CEO & Co-Founder, Button


Ben Mills
Head of Product, Venmo


Chieh Huang
CEO, Boxed


Mohammad Hashemi
Director of Product, Shopify


Beth Murphy
SVP Marketing, iHeartRadio


Jon Kaplan
Global Head of Partnerships, Pinterest

Luke Chatelain
VP of Innovation, West Elm


Nilla Ali
Affiliate Commerce Lead, BuzzFeed


Marshall Porter
President, Spring


Michael Katz
CEO, mParticle

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Polina Marinova
Associate Editor, Fortune


Robert Glazer  
CEO, Acceleration Partners   


Brian Braiker  
Editor, Ad Age  


Serge Kassardjian
Head of Android, Google


Sara O'Brien
Reporter, CNNMoney


Dan Frommer
Editor in Chief, Recode

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Kyle O'Brien
Reporter, The Drum

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Bryan Leach
CEO, Ibotta


Amit Patel
CEO, Ebates


Talia Halperin
General Manager of Commerce, Tasty


Camille Hearst
CEO, Kit


Chris Maddern
Co-Founder, Button


Lukas Alpert
Media Reporter, WSJ


Susanne Greenfield
VP of Corporate Development, Priceline


Mark Bergen
Reporter, Bloomberg

Corinne Julius
Sr. Affiliate Manager


Jake McGraw


Michael Shields
Advertising Editor, Business Insider

Alex Konrad
Staff Writer, Forbes


David Perpich
GM, The Wirecutter (NYT)


Keith Posehn
Head of Affiliate Marketing, Uber


Chris Stang
CEO, The Infatuation


Look out for more speakers to be announced soon!

2017 Tickets



Speakers Wanted

We're still accepting speakers for TAP 2017! Do you know a leader influencing the way mobile impacts his or her company? Then submit a speaker for TAP 2017 today. Speakers will be accepted until August 30th.



At the center of the cultural and economic capital of the world, New World Stages is the perfect location for TAP. This unique venue provides an appropriate backdrop for our forward thinking conference and attendees.  

340 West 50th Street, New York, NY, 10019




8:30 AM

Registration & Coffee

9:05 AM

Fireside Chat with Philip Krim, Casper

As CEO, Philip leads Casper’s comprehensive business strategy, expansion, and vision for the future. He drives Casper’s goal of becoming the first end-to-end sleep brand. Philip and his co-founders recognized a paradox in 2014 — a generation of entrepreneurs and working professionals who were placing increasing value on their health and fitness were neglecting sleep. Casper is now reimagining the sleep industry from the ground up.


9:30 AM

Mobile Travel Bookings: From 50 Taps to 5

It’s well-known in the travel industry that the consumer journey from initial research to booking is often a lengthy one. A study from Google found that an individual’s consumer journey to plan a vacation over two months consisted of 400 different digital moments—87% of which took place on mobile. So how can you create a shorter path to purchase when people are primed and ready on mobile? Our panelists will tell you how they have efficiently optimized their mobile travel flows at some of the leading travel businesses, from hotels to airlines to local experiences.


9:55 AM

Keynote by Sarah Personette, Facebook

As Vice President of Facebook’s Global Business Marketing team, Sarah sets the course for how the advertising community can best leverage Facebook’s apps and services in a mobile-first environment. In this role, Sarah is responsible for providing clients with innovative and effective marketing solutions for their businesses.



10:20 AM

Coffee Break


10:45 AM

Fireside Chat with Jon Kaplan, Pinterest

Jon Kaplan is the head of global partnerships at Pinterest, where he oversees all aspects of the company’s global partnerships and operations organization. Before Pinterest, Jon spent 12 years at Google, most recently serving as vice president of U.S. sales, where he was responsible for search, display, YouTube and DoubleClick programmatic solutions across a range of industries. 


11:10 AM

Fireside Chat with Baxter Box, RewardStyle

Baxter Box launched his career as an engineer and investor in several beginning-stage technology start-ups. In May 2008, he founded web incubator, Nasty Goat Corporation, where he served as President and Chairman. As RewardStyle's CEO, he provides a unique skill set that is crucial to the company's innovative business and product strategy. 


11:40 AM

Keynote by Chieh Huang, Boxed

Chieh Huang is Co-Founder and CEO of Boxed, a company that is disrupting the wholesale shopping club experience by enabling you to shop for bulk-sized items online or via mobile app and have them delivered directly to your door. Founded by Huang and three others in 2013, Forbes Magazine recently named Boxed one of the next “billion dollar startups.” 


12:05 PM

What's Next in Mobile Commerce

With less traditional commerce businesses emerging, this panel will dive into the question that’s on most people’s minds: What’s next in mobile commerce? With in card commerce, hosted storefronts, VR, and voice as an interface -- it can seem like a cluttered space. But, we’re here to sift through the noise to learn which of the newest innovations are most effective.

Moderated by:
Alex Konrad, Forbes


12:30 PM

Lunch Break


1:25 PM

Fireside Chat with Neil Vogel, Dotdash

Before joining Dotdash as CEO, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, Internet Week NY and Europe, the daily email, and The Telly Awards.


1:50 PM

Keynote From Michael Jaconi, Button

Michael Jaconi is the Co-Founder and CEO of Button, the world’s leading mobile partnership platform. Jaconi formerly served as the CEO of Rakuten Loyalty and Executive Officer of parent company Rakuten. Michael helped build Rakuten Loyalty from a fledgling state to a multi-million dollar business in less than two years and led Rakuten’s $100M investment in Pinterest, helping bolster Rakuten’s position as one of the most innovative and aggressive global internet companies.


2:15 PM

Product Design: Mobile Buying with Ease

Often times on mobile, checkout flows are clunky — requiring hundreds of taps to complete a purchase, resulting in low conversion rates. This panel will explore the ways in which leading brands have optimized their business from a product perspective. Whether it’s through innovations like Shopify’s Buy Button to Venmo’s expansion to the B2B space, this panel will hit on the latest product innovations to promote a user friendly shopping experience.


2:40 PM

Product Chat with Chris Maddern

Moderated by:
Mike Katz, mParticle

Chris is Co-Founder and Chief Product Officer of Button, the leading mobile partnerships platform working with top mobile brands such as Jet, eBay, Uber,, OpenTable, and many others. Button powers a huge variety of mobile commerce partnerships ranging from contextual actions ("book a table", "ride there" and 18 other partnerships for Foursquare) to mobile shopping (all mobile rewards for Ibotta, Shopkick and others.)


3:05 PM

Scaling Mobile Growth Strategies

Growth decisions, strategies, and execution can make or break a company’s success in this fast paced market. From betting it all on a specific channel or category, to spreading across traditional, digital, and mobile solutions -- in this session, panelists from industry leading companies will deep dive into what they’ve seen work, when  leading a mobile growth strategy.


3:30 PM

Coffee Break


3:55 PM

The Next Wave In Publisher Mobile Revenue

Nearly 90 percent of ad spending growth is concentrated into Google and Facebook, leaving publishers with only 10% of spend up for grabs. It’s time to look beyond advertising as the primary mobile revenue channel to solutions like BuzzFeed’s content + commerce strategy. This panel will explore the unique and effective ways publishers are executing to monetize their content on mobile while creating an even better user experience.

Moderated by:
Lukas Alpert, 
Wall Street Journal



4:20 PM

How Loyalty Drives Mobile Shopping Behavior

There’s nothing more valuable than a loyal user -- and it’s no surprise that loyalty companies like Shopkick are some the best channels to acquire mobile customers that spend more, frequently. This panel will dive into the ways in which businesses partner on mobile, with one efficiently monetizing their content, and the other efficiently acquiring new users through the highest converting flows.   

Moderated By:
Robert Glazer,
Acceleration Partners


4:45 PM

Maximizing Mobile Commerce by Bryan Leach, Ibotta

Ibotta is the leader in offline performance-based mobile marketing, delivering interactive media content to smartphone savvy shoppers. With Ibotta, users are able to engage with the brand, unlock savings offers at their favorite stores, and earn cash back for making qualifying in-store purchases.

CEO Bryan Leach will share his vision for Ibotta and the industry going forward.

5:15 PM

Happy Hour


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Presented By Button

Button connects the mobile economy, making it easy for consumers to discover and purchase what they want, when they want it - with the tap of a Button. The company provides the easiest way for mobile brands to connect with one another, facilitating discovery and transaction among consumers with a contextually-relevant experience. Current partners on the platform feature industry leaders such as Uber, Condé Nast, OpenTable,, Foursquare, and more.

The company was founded in 2014 and is based in New York City. Button has raised more than $34 million in seed, Series A, and Series B funding from Norwest Venture Partners, Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice Ventures, VaynerRSE and others.