Learn how the best brands are capturing users' delight, intent, and attention on mobile.

Interested in tap 2017?

TAP 2016 

TAP was back on for the 2nd year running, and brought together the brightest minds in mobile. Throughout the one day event we focused on how the most respected brands in the world are capturing users' delight, intent, and attention in mobile.

Building for mobile means more than just replicating desktop. You need to understand the places your content, products, and services can be distributed and discovered within the unique context of mobile. We explored the ways the best brands have overcome the challenges of mobile -- multiple platforms, walled gardens, smaller screens -- and taken advantage of the opportunities of mobile -- always on, data rich, high frequency of use.

TAP 2016 already happened, but we encourage you to express early interest in TAP 2017! 

Highlights from TAP 2016

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TAP 2016 Speakers & Moderators

TAP 2016 Agenda

REgistration & Coffee | 8:00 am

Fireside chat with Peter Hamilton, Tune | 9:00 am

FIRESIDE CHAT WITH Lisa manowitz, pinterest | 9:15 AM

Keynote BY MARGARET Stewart | 9:30 am

Margaret Gould Stewart currently serves as VP, Product Design at Facebook, where she leads the Business Design team, creating tools that allow businesses to make meaningful connections with people all around the world. She previously served as Director of User Experience at YouTube and prior to that led Search and Consumer Products UX at Google. Over the course of her career, Margaret has led the design teams for 5 top 10 most visited websites in the world (Tripod.com, Angelfire.com, Lycos.com, Google.com, YouTube.com). 

She is a regular speaker at conferences like TED and AIGA, has served on the National Design Awards jury, and publishes her thoughts on design and leadership on Medium and her blog, www.Fountly.com. 

Talk WITH Bonin Bough | 10:00 AM

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. His illustrious career led him to becoming one of the youngest C-suite executives in a Fortune 50 company. Having served as the Chief Media eCommerce Officer at Mondelēz International (formerly Kraft Foods) for four years, Bough created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. 

Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA and entered the American Advertising Hall of Fame in 2015.

Smaller Screens, Bigger BookinGS
10:25 AM

For the first time, the percentage of mobile users booking trips online has surpassed that of desktop users, with an estimated 51.8% of travelers arranging their travel plans on a mobile device. Our panel of experts will share their thoughts about how mobile is revolutionizing the travel and hospitality industry, and how they're reaching consumers on-the-go, who want to go.


Krysia Lenzo, Cheddar

Paulo Cunha, Hotels.com
Sara Ittelson, Uber
Jean-Baptiste Couly, Expedia
John Fontein, GoEuro

Keynote by Michael Jaconi | 11:00 AM

Button makes it easier for app developers to monetize by helping users discover their next action, working with leading partners like Uber, Foursquare, OpenTable, and Ticketmaster. By connecting the apps where users spend time, with the apps they spend money, Button provides a monetization strategy where everyone wins.

CEO Michael Jaconi will share an update on Button's product vision and exciting new partners.

How to use design thinking to DISRUPT your business
11:15 AM

As VP and GM of Consumer for Eventbrite, Tamara drives global consumer strategy for the world's largest event technology platform. As one of Eventbrite’s earliest hires in 2009, she built the company’s global marketing team from the ground up before taking on her current role. As of 2015, Eventbrite sells tickets in more than 180 countries and has processed $3.5 billion in gross ticket sales. Prior to joining Eventbrite, Tamara was a Senior Analyst with Forrester Research.

BRand Discovery in the Age of Apps
11:30 AM

Brands and retailers are navigating new forms of discovery as they seek to reach mobile audiences, made even more challenging by burgeoning and crowded app stores. To build customer loyalty on mobile, brands must also learn a new toolset including deep links, app-based discounts, and push notifications. Our panel of experts will explore the ways that they are using mobile to reach new audiences, enabling brand discovery, and building customer loyalty.


Sarah Nassauer, Wall Street Journal

Manning Field, Acorns
Sumaiya Balbale, Jet                           Olga Vidisheva, Shoptiques
Meilinda Huang, British Telecom


Lunch BREAK | 12:00 pM

Women in tech roundtable with melissa tomkiel, christina SASS, Ellie wheeler, & shauna mei
12:00 PM

FIRESIDE CHAT WITH Chris MOore, REdpoint & Edward Zimmerman, Lowenstein SANDLER
12:45 PM

Thinking Local with Mobile
1:00 pM

Almost 90 percent of mobile users search for local information, most of these resulting in purchases. Mobile has enabled people to quickly translate intent into action, and has become a means to bridge online behavior to influence offline while on-the-go. Come learn about how spaces, cities, and businesses are changing as a result of new access to the nearby world around you.


Dan Frommer, Recode

Jesse Middleton, Flybridge
Walt Doyle, GasBuddy
Denis Scott, OpenTable
Steven Rosenblatt, Foursquare
Kellee Khalil, Lover.ly

FIRESIDE CHAT WITH Will Shuckburgh, Nectar | 1:40 PM

Investing in the future of mobile
2:10 PM

Thousands of mobile first businesses have created enormous value for shareholders (if not just on paper) over a very short period of time. Experts share how investment is flowing into different verticals, companies, and geographies as a means of highlighting existing trends and identifying the next opportunities in the space.


Caroline Fairchild, LinkedIn

Susanne Greenfield, Priceline Group
Heidi Roizen, DFJ
Nimi Katragadda, BoxGroup             Angela Dalton, Guggenheim

fireside chat with alexis maybanK, PROJECT SEPTEMBER | 2:45 PM

Coffee BREAK | 3:15 PM

Contextual Commerce and Buying on Mobile
3:30 PM

Industry titans continue to innovate to make it easier to pay and convert better on mobile: Apple recently announced Apple Pay is coming to mobile web, much to commerce companies' delight. With so much momentum in the mobile commerce space, we will examine the ways brands and retailers are making mobile a primary point of purchase and how publishers are integrating commerce into their content, providing a new monetization strategy for mobile.


Jason Del Rey, Recode

Dan Armstrong, Ticketmaster
Nilla Ali, Time
Courtney Harwood, Keep
Frank Conway, Refinery29
Ben Reid, Groupon

Content Everywhere: Distribution on Mobile
3:55 PM

New media publishers are betting big on hosting their content in 3rd party experiences, with Buzzfeed claiming an astounding 75% of its traffic as coming from Facebook. The advent of new ways to publish through Facebook Live, Instant Articles, Google AMP, and Snapchat Discover have some publishers claiming the age of the homepage as dead. Learn about how media publishers are approaching new content distribution strategies on mobile with our panel of experts.


Brian Morrisey, Digiday

Sarah Frank, NowThis
Chris Herbert, CNN
Meghan Muntean, Bustle
Serge Kassardjian, Google
Julia Beizer, Huffington Post

Talk with Bryan LEach, Ibotta | 4:30 PM

Ibotta is the leader in offline performance-based mobile marketing, delivering interactive media content to smartphone savvy shoppers. With Ibotta, users are able to engage with the brand, unlock savings offers at their favorite stores, and earn cash back for making qualifying in-store purchases.

CEO Bryan Leach will share an update on Ibotta and his vision for the company going forward.



At the center of the cultural and economic capital of the world, New World Stages is the perfect location for TAP. This unique venue provides an appropriate backdrop for our forward thinking conference and attendees.  

2016 Exhibitors


2016 Sponsors

2016 Media Partners

Interested in sponsorship or speaker opportunities for TAP 2017? 

Presented by Button

Button makes it easier for app developers to monetize by helping users discover their next action, working with leading partners like Uber, Foursquare, OpenTable, and Ticketmaster. By connecting the apps where users spend time, with the apps they spend money, Button provides a monetization strategy where everyone wins.

Button was founded in 2014 and is based in New York City. Button has raised more than $14 million in seed and Series A funding from Redpoint Ventures, Greycroft Partners, DCM