TAP Conference 2016
TAP Conference is back for the 2nd year running, bringing together the brightest minds in mobile. Throughout the one day event we will focus on how the most respected brands in the world are capturing users' delight, intent, and attention in mobile
Building for mobile means more than just replicating desktop: you need to understand the places your content, products, services can be distributed and discovered, made for the context and experience only mobile can provide. We’ll explore the ways the best brands have overcome the challenges of mobile -- multiple platforms, walled gardens, smaller screens -- and taken advantage of the opportunities of mobile -- always on, data rich, high frequency of use.
Highlights from TAP 2015
At the center of the cultural and economic capital of the world, New World Stages is the perfect location for #TAP2016. This unique venue provides an appropriate backdrop for our forward thinking conference and attendees.
Presented by Button
Button is the leading contextual commerce marketplace, powering connections into the mobile app economy. Button's proprietary plug and play platform enables developers and marketers to drive revenue by integrating contextually relevant, best-in-class mobile commerce experiences into their apps.
The company was founded in 2014 and is based in New York City. Button has raised more than $14 million in seed and Series A funding from Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice, VaynerRSE and others.